Design21C › Conversation Market › See, Feel, Think, Do: The Power of Insti

Theory based on how observing customers undertaking everyday tasks such as shopping, walking on the street, sitting in hotels is a faster and more direct way of analysing consumer behaviour. Demonstrated through anecdotal stories and actual case studies. Also outlines 'Experience marketing' as the common sense formula by which small business owners and corporation executives alike need only see their customers in action, imagine how they feel, think of better ways to serve them, and act upon them.