The Designful Company: How to build a culture of non-stop Innovation - Marty Neumeier


Provides an overview of the growing management trend of design thinking as a business competence. It outlines a three-step process for managers – ‘knowing, making and doing’ – the ‘Making’ being the necessary new step demanded by today’s innovation-driven market place. Making is the phase in which assumptions are questioned, futures are imagined, and prototypes are tested, producing a wide range of options that didn’t exist before.

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This outlines a three-step

This outlines a three-step process for managers.

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